Monday, August 11, 2008
Can Web 2.0 transform relationships with business clients?
I think it's fair to say that most banks have invested more in the "online experience" of their retail customer sites than in their wholesale customer sites. But that could change as more corporate users demand more web functionality, especially when it comes to cash management and basic transactions. Celent took a look at Web 2.0 and bank sites, and found few really compelling applications. But Celent is convinced that over the next three years, we'll see a dramatic shift. What will likely kick start the process is a better interface; that is, a souped-up dashboard. This will have to be functionality rich, Web 2.0-driven and intuitive, making clear all services available. Wells Fargo was singled out for its effort. What strikes me most is the incredible opportunity here. Bottom line: Banks face some tough build or buy decisions. Plenty of vendors are out there, but few have captivated the market. My advice would be to remain modular if you can. You don't want to have to start completely over if you miss on the first swing.
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